© 2019 by CJFOX LAW, PLLC.The information contained in this website is provided for informational purposes only, and should not be construed as legal advice on any subject matter.  Any information sent by e-mail or through the website is not secure and is done so on a non-confidential basis.  Use of this website does not constitute or create an attorney-client relationship between you and the Law Office of Caroline J. Fox. Images via Unsplash and Creative Market.  Photos of Caroline by Lexie Hand and Sandy Swagger Jones.

*Caroline has been voted a member of the  2016, 2017, 2018, an 2019 "Virginia Legal Elite" in Intellectual Property Law by Virginia Business Magazine and a "2019 Rising Star" by Superlawyers.  For more information on the selection process, visit the award websites linked here.

Trademark &

Brand Protection

BECAUSE A BRAND IS A TERRIBLE THING TO WASTE

You create it. We protect it.

Creating something takes work.  It takes time.  It takes vision.  It takes heart.  And we understand that. And now, more than ever, it's important to protect your digital assets.

 

We're here to protect everything you've worked so hard to create. Whether it's your branding, photography, music, designs, or writings, we'll work with you to determine practical and cost-effective ways to manage your intellectual property portfolio.

YOU WOULDN'T TRUST A PLUG-AND-PLAY, "ONE SIZE FITS ALL" ROBOT TO DESIGN YOUR BRAND.  WHY WOULD YOU TRUST ONE TO PROTECT IT?

Trademarks

Names. Logos. Word marks. Design Marks. Service marks. What?! 

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Registering a trademark is much more than simply filling out a form with the USPTO.  Contrary to what popular "do-it-yourself" services may advertise, the process of analyzing a trademark, selecting the proper classes and positioning the mark correctly within that class is multi-faceted. 

 

And the results of an incorrectly registered mark are dire: we're looking at rejection, or even worse, cancellation of your registration after years of developing a brand you thought  was protected.

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You wouldn't trust a plug-and-play, "one size fits all" robot to design your brand.  Why would you trust one to protect it?

Trademark Trial and Appeal Board (TTAB)

What happens if your trademark application gets flat out rejected by the USPTO?  Or what if someone tries to get it cancelled?  These types of actions go before a specialized tribunal known as the Trademark Trial and Appeal Board, also known as the "TTAB."  Proceedings at the TTAB require specialized trademark knowledge in procedure as well as trademark law.

 

TTAB actions include:

  • Appealing a rejected trademark

  • Overcoming Opposition proceedings

  • Moving to cancel another party's registered trademark

  • Working through concurrent use applications and requests.

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While many firms may file a trademark, fewer will work through TTAB proceedings and appeals.  We provide full spectrum services relating to trademark registration and enforcement.

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Success Stories

  • "Rehabilitating" a clients' mark  to achieve registration after it was filed incorrectly by a third party and initially rejected.
     

  • Defending a client from a claim of trademark infringement by a large, international brand
     

  • Effectively blocking the registration of a third-party mark by utilizing a Letter of Protest
     

  • Initiating trademark enforcement strategies and working with infringing companies to achieve brand protection.
     

  • Successfully diffusing a trademark infringement action before moving to cancellation at the TTAB.
     

  • Being asked to teach a "Trademarks 101" CLE at the Federal Bar Association.
     

  • Creating strategic IP portfolio management action plans for a privately held corporation in growth mode